Our Sports marketing experts focus on building a highly identified, passionate fan base such that fans, sponsors, media and government pay to promote and support the organization for the benefits of social exchange and personal, group and community identity within a cooperative competitive environment.
At Master Brands, we understand that the role of any organization in marketing sports entertainment begins with knowledge of the individual fan generated and maintained through customer relationship management (CRM) systems and analyzed to gain fan insights. Armed with this knowledge, we help the organization to develop plans to meet the desires of passionate fans. Our promotions are then designed to add value and generate revenue for the organization by capitalizing on fan passion.
Brands seek alignment with properties owning an active, avid fan base. The goal is to activate the sponsoring brand in the minds of fans so the affinity for the property transfers to the brand. When this happens, fans attribute positive associations with the brand, making it more distinct.
We know that sponsorships are largely sold on the basis of relationships between representatives of the property and the sponsor, but also rely heavily on qualitative, strategic, and quantitative evaluations. Our adrenalin is going for the Gold!